Feature Adoption Funnel

Learn how to analyze user behavior and engagement with product features using SQL to uncover trends, retention rates, and drop-off points.

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Skill Level
Beginner
Time to Complete
30 minutes
Prerequisites
SQL
basics

What you'll learn in this course

1️⃣ Analyze User Interaction Patterns
Examine how users engage with product features over time.

2️⃣ Evaluate Feature Adoption Metrics
Assess user retention and feature usage effectiveness quantitatively.

3️⃣ Identify User Drop-off Points
Locate critical stages where user engagement declines significantly.

4️⃣ Rank Feature Popularity
Determine and rank features based on user adoption rates.

Looking to learn
SQL
from scratch?
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Who is this project for

📊 Data Enthusiasts

Individuals interested in understanding how data analysis can reveal user behavior trends and feature usage.

👩‍💻 Product Managers

Professionals responsible for product features, looking to improve user engagement and retention through data insights.

📈 Marketers

Marketing professionals who want to know which features are most popular to tailor their strategies and campaigns effectively.

🔍 UX Researchers

Researchers focused on user experience who analyze how users interact with features to enhance design and usability.

1
1:1 AI Coaching
How do I remove duplicate emails?
Convert the list to a set and back to a list. Sets automatically remove duplicates.
2
Personalized Exercises
3
Interactive Practice

What's Inside

This project is designed to help you understand how users interact with product features over time, using SQL to analyze and visualize these patterns. You'll learn key skills that will assist in identifying drop-off points and evaluating feature popularity.

Explore User Interaction Trends

  • Discover how different features are used and in what order, providing insights into user behavior. Evaluate Retention Metrics
  • Use numerical values to assess how well features keep users engaged, improving product experience. Identify Drop-off Points
  • Learn to recognize critical moments when users disengage, allowing for timely interventions. Rank Feature Popularity
  • Analyze which features are most commonly adopted, guiding future development and marketing strategies.
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Frequently Asked Questions

Who is this project for?


This project is designed for a range of professionals looking to enhance their skills in data analysis. Product Managers aiming to improve user retention, Marketers wanting to tailor their campaigns, UX Researchers studying user behavior, and Data Enthusiasts interested in patterns will find this project particularly helpful.

Do I need prior experience with SQL?


No prior experience with SQL is necessary! If you have a basic understanding of databases or data analysis, that's a great start. We will guide you through the learning process, so you can confidently analyze user interactions in no time.

How will this project impact my career?


This project equips you with valuable insights into user behavior and feature popularity, which are essential skills in today's data-driven business environment. Mastering these skills can help you stand out in your career, making you a more effective Product Manager, Marketer, or UX Researcher and potentially leading to career advancement.

What if I need help while working on the project?


Enki's flagship AI Mentor feature is here to support you! If you get stuck or have questions, you can ask the AI Mentor for real-time assistance, ensuring that you have the guidance you need at every step of your learning journey.

How long will I have access to the project materials?


With an Enki subscription, you will enjoy unlimited access to all project materials. You can learn at your own pace and revisit any content whenever you want, giving you the flexibility you need to master the skills.

How much does Enki cost? Is there a free trial?


You can try Enki for free with a 7-day trial that allows you to explore all features. After the trial, a monthly subscription is available for $25, or you can opt for an annual subscription at $120, giving you full access to all skills, projects, and the AI Mentor.

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