1️⃣ Analyze Target Audience
Identify characteristics of environmentally conscious millennials for effective targeting.
2️⃣ Develop Digital Strategies
Create tailored marketing approaches using social media and influencers.
3️⃣ Execute Effective Campaigns
Implement online advertising strategies to drive pre-orders and engagement.
4️⃣ Evaluate Marketing Outcomes
Assess campaign effectiveness to refine future marketing efforts.
Individuals who prioritize sustainability in their purchasing habits, seeking products that minimize environmental impact.
People who have a passion for footwear and are interested in the latest trends, particularly those that offer innovative and sustainable designs.
Content creators who focus on lifestyle, fashion, and sustainability, and can effectively engage audiences through their online platforms.
Individuals who are influential in their social circles and often lead conversations about fashion and environmental responsibility.
This project provides an engaging exploration of creating a marketing plan specifically for Nike’s new eco-friendly sneaker line, aimed at capturing the interest of environmentally conscious millennials. You'll dive into practical strategies that will equip you with the skills to effectively promote a sustainable product.
Analyze Your Target Audience
Develop Digital Marketing Strategies
Execute Online Advertising Campaigns
Evaluate and Refine Marketing Efforts
This project is designed for professionals, marketers, and students who want to understand how to effectively target eco-conscious consumers, especially millennials. It includes insights into the preferences of this audience, making it relevant for anyone looking to market sustainable products.
No prior marketing experience is necessary! This project is perfect for beginners as well as those who have some knowledge of marketing. We’ll guide you through essential concepts step-by-step, so you’ll build your skills as you go.
This project provides valuable skills in digital marketing and sustainability, which are increasingly important in today's job market. Learning how to create effective marketing strategies can open doors in various fields, especially in brands focused on sustainability and eco-friendly products.
Enki's AI Mentor is like having a personal guide! It offers real-time assistance while you work on the project. If you find something confusing or need help with a specific task, just ask the AI Mentor for tips, explanations, or clarifications.
Once you enroll in the project, you will have unlimited access to all materials for as long as you are subscribed. You can learn at your own pace and revisit the content whenever you want.
Enki offers a 7-day free trial for you to explore the platform. After that, you can choose a monthly subscription for $25 or an annual plan for $120, granting you full access to all the projects, materials, and the AI Mentor feature.
