Calculate Ad Metrics

Analyze Facebook ad data to evaluate performance metrics, spending trends, and campaign effectiveness using SQL techniques.

Get Started
Skill Level
Beginner
Time to Complete
45 minutes
Prerequisites
SQL
basics

What you'll learn in this course

1️⃣ Analyze Ad Performance
Examine key metrics to assess the effectiveness of ads.

2️⃣ Join Tables for Insights
Utilize SQL joins to merge data from multiple sources.

3️⃣ Leverage Subqueries and Window Functions
Implement subqueries and window functions for dynamic analysis.

4️⃣ Visualize Spending Trends
Understand advertising spend patterns through cumulative calculations.

Looking to learn
SQL
from scratch?
Go to Skill

Who is this project for

📊 Aspiring Data Analysts

High school students interested in understanding data analysis and exploring how to evaluate marketing effectiveness using real datasets.

💼 Future Marketers

Students who aim to pursue careers in marketing and want to learn how to analyze ad performance and trends using SQL skills.

👩‍🏫 Educators and Trainers

Teachers and trainers looking for resources to help teach their students about data analysis and advertising metrics in an engaging way.

🔍 Curious Learners

Students who enjoy exploring new topics and want to gain insights into how data drives decisions in the business world.

1
1:1 AI Coaching
How do I remove duplicate emails?
Convert the list to a set and back to a list. Sets automatically remove duplicates.
2
Personalized Exercises
3
Interactive Practice

What's Inside

This project provides a hands-on experience in analyzing Facebook ad performance data, helping you develop critical SQL skills that are essential for data analysis in marketing. You'll delve into real datasets to explore advertising metrics and evaluate their effectiveness.

Understand Ad Targeting and Performance

  • Learn how to identify ads aimed at specific demographics and assess their reach and spending.

Utilize SQL Joins for Data Insights

  • Master connecting multiple data tables to extract meaningful information about ad campaigns.

Implement Subqueries and Window Functions

  • Gain proficiency in executing complex queries to analyze data dynamically and derive deeper insights.

Explore Advertising Spend Trends

  • Track and visualize cumulative spending over time to understand budgeting and ad effectiveness.
Want to learn something else?
Go to Project Library

Frequently Asked Questions

Who is this project for?


This project is designed for aspiring data analysts, future marketers, educators, and anyone who is curious about how data drives business decisions. If you're interested in analyzing ad performance data and want to develop your SQL skills, this is a perfect fit for you!

Do I need prior experience with SQL or data analysis?


No prior experience with SQL or data analysis is necessary! This project is beginner-friendly and is tailored for those who want to learn. Just bring your enthusiasm to dive into the world of data and advertising metrics.

How will this project benefit my career?


Understanding SQL and analyzing ad performance can significantly enhance your career prospects. These skills are invaluable in marketing, data analysis, and many business roles, giving you an edge in today’s data-driven job market.

What if I need help while working on the project?


Don't worry! Our flagship AI Mentor feature is here to support you. It can answer your questions and provide hints in real-time, making sure you stay on track as you learn.

How do I access the project materials?


Once you sign up for our platform, you'll have unlimited access to all project materials. You can learn at your own pace and revisit the content whenever you want!

What is the cost of Enki? Is there a free trial available?


You can start with a 7-day free trial to explore everything Enki offers. After that, you can choose between a monthly subscription for $25 or an annual subscription for $120, giving you full access to all skills and features, including the AI Mentor.

Join now!

  • Fully personalized learning plan
  • Unlimited AI guidance
  • 7-day free trial
  • Join 2M+ members
Created by technical leaders at:
Google LogoAirBnB logobrex logo
tableau logoGoogle LogoAirBnB logobrex logo
tableau logoGoogle LogoAirBnB logobrex logo

Unlock full access to all skills on Enki with a 7-day free trial

Get started